About Neoto
A story that began in Tokyo.
Neoto was founded in Tokyo by Pablo Sanchez and Kaoru Harada, with a shared idea: to build businesses together that could make a positive contribution to society, however modest.
Our name
Neo. To. Meoto.
Neo
New
Neo represents the new: a desire to create, build, innovate and find new ways to meet the needs of a constantly evolving society.
To
Tokyo
To represents Tokyo, the city where our story began.
Tokyo is our origin. Japan is where we want to build and contribute.
Meoto
夫婦
There is also a second, more personal layer.
In Japanese, Meoto (夫婦) refers to the bond between husband and wife. Neoto was created by Pablo Sanchez and Kaoru Harada as a shared venture built from Japan.
For us, the resemblance between Neoto and Meoto represents principles that extend beyond a personal relationship:
- trust
- respect
- complementary strengths
- responsibility
- a willingness to listen
- a shared long-term vision
From our story
From a personal story to an approach to business.
Neoto grew from a relationship built on trust, respect, complementary strengths and a shared long-term vision.
Over time, those same principles became part of how we want to build our businesses.
Our story explains where we come from.
Our philosophy explains how we want to move forward.
Japan and the world
Tokyo is our origin. Japan, our commitment. The world, our connection.
Neoto was born in Japan, but has had an international outlook from the outset.
The different experiences, cultures and backgrounds of its founders are part of Neoto’s identity.
Japan is our home and the place from which we want to develop our businesses.
The world represents the people, ideas, technologies, markets and opportunities we want to connect with Japan.
Today
One shared vision. New ways to create value.
Since its beginnings, Neoto has evolved into a business platform with activities across different sectors.
Today, Neoto develops businesses in energy, global trade and technology.
Each business has its own specialisation, identity and way of operating.
Behind Neoto are two complementary perspectives.
Meet the people and discover the backgrounds and experiences that shaped Neoto’s beginnings.