Our philosophy
A human approachto business.
We believe a business does not exist in isolation from society.
Its economic activity matters, but so do the way it creates value, how it treats people, the relationships it builds and the impact it has on the world around it.
We want to build sound businesses without losing sight of people or the world we will leave to those who come after us.
Our purpose
Why we exist
We believe a business is part of society and has a responsibility towards it.
To create and develop businesses that contribute to society’s wellbeing and progress, putting people at the heart and considering the world we will leave to future generations.
We do not claim we can change the world on our own.
We simply want to play our part well.
Mission and vision
Mission
Our mission
To create and develop businesses that address real needs in society and generate sustainable long-term value.
We do this by combining entrepreneurship, international experience, knowledge of the Japanese market and relationships built on trust.
Vision
Our vision
To build a business group from Japan that is recognised for developing responsible, people-centred businesses, connected to the world and able to contribute positively to society’s future.
We want to grow without losing what gave rise to Neoto: close relationships, trust, responsibility and a long-term perspective.
Our principles
Our businesses may change.
Our principles remain.
Neoto may develop activities across very different sectors.
What we want to keep constant is our approach to business and the relationships we build around it.
- 01
People
People at the heart
Businesses exist because of people: those who work in them, those who trust their products and services, those who work with them and the communities they belong to.
We want to make business decisions without forgetting this human dimension.
- 02
Trust
Relationships that can last
Trust is built through honesty, respect, listening, consistency and keeping commitments.
We favour long-term relationships over quick results that compromise credibility or the relationship between those involved.
- 03
Responsibility
Responsibility beyond ourselves
We see business as a responsibility entrusted to us for a time.
Our decisions can affect society, the environment and people yet to be born. That is why we want to act with regard not only for the present, but also for what we will leave to future generations.
- 04
Progress
Innovation with purpose
We believe in entrepreneurship, technology and innovation when they help address real needs and make it possible to do things better.
For us, progress means creating economic value while also making a positive contribution to society.
A humanistic approach
A business is also
a community of people.
For Neoto, putting people at the heart does not mean ignoring profitability.
A business needs to be financially sound to grow, invest, create jobs and continue contributing value.
But profitability should not be the only measure of a good business.
We want to build organisations where people are treated with dignity, relationships are based on respect, and decisions take account of their human and social consequences.
- Dignity
- Trust
- Responsibility
- A long-term perspective
Profitability and responsibility are not opposing ideas.
Long-term thinking
Thinking beyond
the next result.
Business decisions have consequences that can last far beyond a quarter or a financial year.
That is why we want to build with a long-term perspective: lasting relationships, adaptable businesses and decisions that are responsible towards people, society and the environment.
In sectors such as energy, that responsibility also includes contributing to a more sustainable system, protecting our environment and considering the planet that future generations will inherit.
Building for the future means taking responsibility for it.
From principles to action
One shared philosophy.
Different ways to create value.
These principles are not intended to remain just words. We want them to guide how we choose, build and develop our businesses.
How we grow matters too.
For Neoto, growth means expanding what we can contribute while staying true to how we want to do it.